Company
Three people, a holding company, and a lot of unanswered phones.
Fairview Labs holds and operates GeoReputation. We are in New Jersey, close enough to the businesses we sell to that we can sit at their counter and watch them use it.
Who is building this
Brett Clarke
Co-founder
Customers and distribution
Finds the businesses, signs them, and sits with them while they learn what this changes. Previously in climate and energy software.
Dan Johnson
Co-founder
Product and the data layer
Builds the visibility and observability stack, and the sites the models read. Spent years shipping data platforms before this.
Luca Loncar
Advisor
Agent systems
Built the first working front desk in a weekend, from a single prompt. Currently an engineer at Meta.
Why we think we win this
Not because the software is hard. Luca built the first working front desk over a weekend from a single prompt, and said out loud that everyone must be doing this. He was right that building it is easy.
The edge is distribution
What is hard is getting a tile showroom in East Brunswick to point one subdomain at us, and then getting the interior designer there to leave two hours a week open for bookings she cannot see coming. We already have those conversations, because we already sell these businesses something else and they already answer our calls.
And being on the receiving end
Every protocol in this space is being designed by people with better credentials than ours, and none of them has data on which one gets used, because you only get that data by having businesses on the other end of real requests. We will have that before we have anything else worth having, and it is the contribution we can actually make to the specs rather than pretending we can out-design them.
What we are honest about
Confirmation, which is the stage that matters most, is half built. The first end-to-end booking was against a model playing a plumber, not a plumber. We would rather you knew that from the page than found it in a demo.
Pick a time
Or have your agent do it, which is more interesting and works just as well.
Direct scheduling is not connected on this deploy yet. Email hello@fairviewlabs.ai in the meantime, or point an agent at the front desk and let it book for you.
Running a business that sells work by appointment?
You pay a share of work that completes, capped monthly. If we send you nothing, you owe nothing.